NorthPoint Domain

Don’t Be Yesterday’s News: The Benefit of Updating Your Content

What would you do if the front page of this morning’s newspaper ran the 1969 headline, “Men Walk on Moon?” You would probably cancel your subscription. The same principle applies with the content of your website. Most websites stand or fall on the quality of the content they provide to users, and your users will never grow tired of timely, useful content.

Regularly adding new content to your site is a compelling reason for users to return, as they will be curious to see what’s new. In addition, search engines periodically re-evaluate websites for new content. Finding new content will make them more likely to give your site a higher ranking (if not, your ranking can drop). By taking a few steps, you can make sure that your web presence is fresh and compelling.

Review your site at least monthly. This will enable you to spot any aging content. It can also help you develop ideas for new content. Once you’ve completed your review, eliminate any outdated material. Is Peripheral Vascular Disease month over already? If so, you may need to get rid of that PVD month reminder message. Finally, add relevant content. Has your organization added new clinical staff or a new procedure? Tell your visitors about it. Another way to incorporate new content onto your home page is to use rotating images with content on the home page.

NorthPoint Domain is happy to work with you to help develop ideas. Or, if you have content you would like to add to your web presence, send it to your Advisors and we will add it to your site quickly. If you need assistance with writing, our experienced medical writers and editors can create custom content for your website.