NorthPoint Domain

NorthPoint Domain Moves to Google Analytics

Client website analysis is more powerful and flexible

In December, NorthPoint Domain made the transition from Webtrends to Google Analytics for website analytics. Free to NorthPoint Domain clients, Google Analytics provides a wealth of information about traffic to your site, and more than that provided by Webtrends. It also offers more powerful and flexible analyses. These analyses can help you better understand your web visitors and ultimately provide actionable data so that you can use the Internet more effectively to reach out to patients, referral sources, and the community.

  • "Visitors" shows you not only how many people are visiting your site, but which are new users versus returning visitors, where visitors are located geographically, their language, how frequently they visit, and their browser preferences.
  • "Traffic sources" tells you how visitors discovered your site, including which sites link to yours and which keywords visitors have used to find your site.
  • "Content" offers insight about how people enter and exit your site, as well as which pages are the most popular.

You will continue to receive data on number of visitors, visits, page views, and amount of time spent on your site. You still can create your own reports at any time with trend analysis.

Although Google Analytics is very easy to access and use, we have created a dashboard for you so that you can easily find the most relevant information. However, you can always contact your Member Services Advisor at (800) 603-1420 for more information.